Saturday, October 20, 2012

Inside the Minds of Generation Y


Viacom, the parent company of MTV, has carried out a major global survey of what they have called the Millennials, those born from 1981 onwards. It is the first time the region has been included and features results from Egypt and Saudi Arabia.


Millennials are more influential segment in Middle East than in other countries. Millennial’s average on total population in the Middle East is 48%, almost the half of entire population.

Middle East Millennials are more determined to make the most of their lives (Egypt 89%, Saudi Arabia 91%).

Millennials believe internet changes the way they think the world more (Egypt 88%, Saudi Arabia 82%). In Middle East Millennials are more internet addicted than in other countries: 71% in Egypt wish to spend less time online but he can’t (KSA 54%).

Millennials considers their parents as friends but that doesn’t mean that they don’t respect them. They take in serious consideration their parent’s opinion, as people do with their best friends’ one.


One in three Millennials in the Middle East would choose their mother or father as a best friend (41% in Egypt and 35% in Saudi Arabia).

 Millennials relish the choices available to them, but that doesn’t mean that they are necessarily rebellious. 85% of Saudi Arabia Millennials and 69% of Egypt Millennials would rather play the system and make it work than rebel against it. Even in the relation with their parents they are less rebellious.

Millennials are those born from 1981 onwards. Around the world the Millennial’s average on total population is 34%.

Millennials are occasionally known as Generation Y and it is the largest generation since the Boomers – according to US Census data there are around 2.5 billion globally (out of just under 7 billion total population).

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Almost two Millennials in three globally agree that being funny helps get what they want.
Millennials are overwhelmingly positive, happy and optimistic about their lives right now, not being scared by the word “failure”.
  


Almost two Millennials in three globally agree that being funny helps get what they want.