Israel Has Turned Propaganda Into a Game, And It’s Pretty Gross
To help spin the good spin in its current stoush with Hamas, the Israeli Defence Force has launched a program called IDF Ranks. Which is, essentially, a game about being a mouthpiece for the Israeli Defence Force.
It's aimed at young internet users, both inside Israel but especially internationally, who are told that by signing up they'll be joining "the ultimate virtual army", and be rewarded with promotions and medals for jumping on social media and spreading the good word about... well, war. ...
Enlisting the common man to do your propaganda work is a trick as old as war itself, but this kind of candy-coloured "gamification" is certainly new. And more than a little gross. Regardless on your thoughts on the conflict at large—as an Australian I'm about as distanced from the whole thing as you can be—I'd hope most people could see the problems, or at least poor taste, in making a game out of "spreading the truth" about one side's role in a war in which real people are dying.
IDF Ranks – Become The Ultimate Israeli Virtual Soldier!
Have you ever wanted to join the military and fight to defend Israel? Well, now you can, with IDF Ranks — embedded directly in all IDF social platforms!
IDF Ranks promotes YOU for your activities around IDF-related material. Your every action — commenting, liking, sharing and even just visiting — rewards your efforts, as well as helps spread the truth about the Israeli army all over the world.