Men's underwear sales are UP during the recession as men feel more secured with new fresh underwears..wait a minute and PINK is the colour!
Is it April Fool's day? Underwear brand claim men are turning to pink pants to perk them up in the credit crunch
It may seem as far fetched as fairies, but if research from men's underwear brand Jockey is to be believed, sales of pink pants are soaring as men use their undergarments to cheer them up in the economic crisis.
Jockey claim that sales of their coloured Y-front briefs have rocketed by an average of 60 per cent over the last six months - and the baby pink pairs have sold more than any other, seeing a 62 per cent boost in sales over the past three months.
Other colours that have seen a hike in sales are baby blue, orange, and a very fetching pistachio green.
If claims that men are perking themselves up using their pants is true, it adds a new dimension to lipstick economics - the theory market -watchers attribute to sales of small cosmetic items rising in a recession, or the fact that hemlines rise and fall with the economic state of the country.
You heard me..
Drop the boxers – Y-fronts give security
Sexy lingerie sales are growing even in these turbulent times. With UK retailers feeling the crunch and high street chains shutting down quicker and faster, the lingerie market is seeing sales increase at a great rate. Check this sexy swim wear from StarBlu, Verde Veronica, Sunflair, Lola Luna, Seafolly and Continental Textile
A major womens underwear store in the UK has reported a sales escalation by 11 per cent. The main reason appears to be clear, women adore to feel beautiful regardless of how the UK economy is doing. With further women spending time at home instead of going out, girls are finding the plus points of being seductive for their partners.