Here, we take a look at some of the reasons why Barack Obama has been effective in his quest for his next great job. By observing how Obama ran his campaign against Hillary, we can learn some valuable lessons that can help when looking for that next career move.
Build The Tallest Building
There are two ways to get the tallest building in town. One is to build the tallest building, the other is to knock down everyone else's.
From my perspective, Obama put his message across in a very positive way, focusing on his strengths. Hillary's campaign, on more than one occasion, laid into Obama quite heavily.
In your next interview, resist the temptation to knock your current or former employers, colleagues or competitors. Instead, focus on your strengths and what you can do for the company in the new position. Your message will be sharper and you will be more likely to be remembered as someone that the can add value.
Passion and commitment can help win through over experience.
Although Hillary is by far the more experienced candidate, Obama's passion and commitment helped him to win.
Just as important as "can the person do the job" is "will the person do the job".
In other words, does the person have the motivation to get the job done efficiently and effectively.
Demonstrating passion for the position and commitment to the company shows the employer that you're motivated to achieve.
On many occasions while in recruitment I have seen the most qualified and experienced person not get the job due to a lack of energy and passion.
Be 100% Honest All Of The Time
Hillary was in the lead earlier in the campaign. She fell behind at around the time she grossly exaggerated her experience of being in a war zone.
The bottom-line is that on average we are on this planet for around 76 years. People need to be able to trust us to employ us and to do business with us. Having a clear conscience also helps to free our mind, which helps us to focus on what we can do, not what we have to make up or cover up.
Have A Clear, Consistent Message
Obama's key message is very memorable: "Change we can believe in". I'm not even sure what Hillary's was. Most times I saw Obama on the news he was accompanied by a poster showing the line "Change we can believe in". He's driving his message home firmly and backing it up.