Tuesday, April 08, 2008

MICE - Can We Beat Thailand?

Dubai is Middle East's main centre for meetings, incentives, conventions and exhibitions (MICE).

For the MICE industry, Dubai has always been a favourite destination. What is new is the dazzling way in which the ultra-modern, cosmopolitan city has equipped itself over the past few years in terms of world-class hotels, awe-inspiring exhibition venues and convention centres, excellent service standards, first-rate communication technologies and better air connectivity.

Dubai Convention Bureau (DCB) and Dubai International Convention and Exhibition Centre (DICEC), and Dubai Tourism play vital roles in bringing a lot of events to Dubai. It is almost every day to see MICE activities.

This phenomenonal achievement has attracted other countries such as Thailand and our beloved country, Malaysia to come and steal some thunders.

Recently, Thailand Convention and Exhibition Bureau (TCEB) has launched a road show in the UAE to showcase business opportunities in Thailand.

During the show TCEB launched the "Thanks A Million" promotional package to serve the international convention and exhibition market. For any convention of three days or more held in Thailand from now until October 2009, TCEB will reimburse international convention organisers for their local expenses in Thailand.

Organisers of events bringing 1,000 delegates to Thailand will be eligible for support of one million baht. This package applies to event size from 100 delegates or more.

Last year, Thailand earned USD1.6 billion in foreign exchange earnings from MICE. Thailand is recognised as a preferred MICE destination in Asia, with an envied reputation for world-class venues, professional services, and the competence to meet the most complex and demanding of events. Thailand's unique culture, wonderful cuisine and unique hospitality have all helped drive MICE growth by 20 percent a year for the past four years.

It was reported that more than 50 UAE corporate, travel agents, trade associations, professional exhibition and conventionn organisers attended the road show.

And of course, Malaysia is also in the running to attract the same group of people for its own roadshow.

Read the BERNAMA report and compare the incentives, if any from Malaysia. And the same 'modal' as a Muslim nation is overused, what about incentives, quality of venues and services, competence and hospitality?

Do we learn anything from Thailand or Singapore?
Malaysia Promoting MICE Products In Abu Dhabi
By Muin Abdul Majid

DUBAI, April 8 (Bernama) -- Malaysia is promoting its Meetings, Incentives, Conventions and Exhibitions (MICE) products and services to potential buyers in West Asia at the Second Gulf Incentive, Business, Travel and Meetings (GIBTM) show which began in Abu Dhabi Tuesday.The Malaysian delegation at the three-day event is led by Tourism Malaysia's domestic promotion division director, Datuk Idros Mohamad.

Saying that Malaysia was a complete value-for-money MICE destination, he extolled the Southeast Asian nation's attributes such as state-of-the-art meeting facilities, quality accommodation and attractive natural environment.

"And potential visitors from this part of the world should feel comfortable (in Malaysia) because we are a Muslim country where getting (halal) food is not a problem...and they can move around in relative security," he told Bernama ahead of the GIBTM event.

Idros disclosed that Malaysia's conference arrivals reached slightly over one million last year as compared to 820,000 in 2006.Tourism Malaysia's GIBTM partners comprise nine organisations -- Malaysia Airlines, Kuala Lumpur Convention Centre, two destination management companies, as well as five hotels and resorts.

In conjunction with GIBTM, Tourism Malaysia and Malaysia Airlines will jointly hold seminars in Dubai and Tehran to highlight MICE developments in Malaysia to invited trade guests.

Organised by Reeds Travel Exhibition for the MICE industry, the GIBTM is expected to attract 1,000 trade visitors and 250 regional and international organisations.-- BERNAMA

1 comment:

Zawi said...

When it involves tourism, there are many things we can learn from Thailand. When I was in the Tokyo subway, I was surprised to see prominently displayed advertisements promoting Thailand. Sad to say I can't find anything about Malaysia.
I expect the same thing when we promote Malaysia as a destination for MICE, lots of money spent with nothing to show.